Straightforward Furniture Style Stars In Atheneum Exhibit

|nschoeffler@courant.com

On Oct. 7, 1900 — 108 years ago this week — the Tobey Furniture Co. in Chicago ran an ad in the Chicago Tribune under the headline “Furniture as an Educator.”

The ad touted “new furniture” that was “a departure from all established styles, a casting off of the shackles of the past.”

This early advertisement about Gustav Stickley‘s furniture designs went on to describe them as “angular, plain and severe … thoroughly practical, not too good for daily use, moderate in price, in demand by people of culture and taste and that will help to make life better and truer by its perfect sincerity.”

Stickley — who would go on to become the leading American champion of the Arts and Crafts movement — must have chafed under his anonymous arrangement with Tobey Furniture. It soon fizzled, and he began selling his furniture under his own Craftsman Workshops brand and extolling his philosophy in his monthly magazine, The Craftsman.